Sky Atlantic HD

Ad release date: Jan 2011

Mad Men, Boardwalk Empire, Flight of the Conchords and Curb Your Enthusiasm, but to name a few. I don't know many people who aren't raving about Sky Atlantic's programs since it's unveiling on February 1st. Sky have recruited Dustin Hoffman to introduce the channel, he converses over The Cinematic Orchestra's 'To Build a Home' from the 'Ma Fleur' album. I know I usually lay all the plaudits on the music in my posts, but this is the best example to date, of a voice over working in tandem with a beautiful sound bed. Honestly, this channel didn't need much of an introduction, but this advert made sure we were all counting down the days.

CinematicOrchestra.com/

P.S. Sky Atlantic's latest trailer, which features Florence & The Machine's 'Howl' is equally as powerful, but I featured the Cinematic Orchestra because they aren't as well known as the mammoth-lunged Florence and her long bandy legs. Here's a link to watch it anyway...


Sky Atlantic HD - Let The Stories Begin

Richmond Sausages - The Taste That Brings Them Home

Ad release date: Jan 2011

I always intend to write about the influence a song has had on the whole advert. But, in this case, it is one particular part of a song that is the making of the ad. When the bloke who deemed it acceptable to drag a double-bass on to a bus sings 'coming home' in a higher octave, it harmonizes with a new melody of voices underneath it. It may just be me, but I love it when a part of a song is played and it feels like you were the only one to appreciate that one subtle note. Anywho, the band who came up with that divine subtlety more importantly, are called 'The Molloys' and the song is called 'Meet You There', they are an elusive bunch though as I can't find much information about them at all. You can download the song now from iTunes and Amazon.

Ad developed by Quiet Storm