Ad release date: June 2009
We all know the artist and the song that feature in this ad. Very rarely does a song come along like Sweet Disposition by The Temper Trap, a song that practically unites everyone who loves any genre of music. This song could accompany thousands of ads, even thousands of genre's of ads. So, when 4music promoted their coverage of summer festivals in 2009, they not only captured what the festival experience is all about visually, they also bagged the soundtrack to put the viewer right back in their muddy tent and underneath that wonky gazebo. Aaah, the memories.
Developed by Channel 4
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