Ad release date: Jan 2011
Two adverts for the price of one Volauventers. Magic 105.4 are promoting more music and less talk in the convoluted London radio market and they've demonstrated the idea by mashing up old classics with modern smoothies.
Firstly, the video at the top of the post starts off with the intro to 10cc's 'I'm not in love' and the opening lyrics from Michael Buble's 'Home'. And then, just as your eyes close and your toes start a'tapping, Queen's - 'It's a kind of magic' gets those fingers a'clicking too. I don't know who put it together, but they deserve a pat on the back.
As for the second Magic advert, you'll have to click on the link to see it. But, it is worth the extra 1.5 seconds that it will take you to click on it and wait for the video to load. Mr Buble features again with 'Hollywood' but this time he is on top of 'Love Train' by The O'Jays, a bit more upbeat and appealing than the first advert but both of them are an excellent demonstration of how to use music in advertising. B-E-A-utiful.
Both ads developed by St. Lukes
Creative team: Andy Drugan and Simon Friedburg
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